Vancouver is the fourth largest city in the state of Washington, with a population of more than 190,000 residents. It lies on the north bank of the Columbia River and is considered part of the Portland-Vancouver metropolitan area on the Washington-Oregon border. Because there are two cities named Victoria—the other is in British Columbia, Canada, locals usually refer to it as Vancouver, B.C., and Vancouver, Washington as “The Couve.”
Vancouver real estate has a current median home price of $525,000, which is up a bit from last year’s high of $500,000. This rise signals the area is enjoying a seller’s market, which means that there are fewer Vancouver homes for sale available to buyers eager to snag a dream home of their own. In a seller’s market, sellers can sometimes garner multiple offers on their homes, offers that exceed their asking prices, and even bidding wars.
The city is rich with arts, culture, and music, with many galleries and theaters as well as The Vancouver Symphony Orchestra to delight the senses. Each June, the city offers a “Recycled Arts Festival” that features the artwork of artists who create art made of at least 75% recycled or reused materials.
Summertime brings with it the city’s July 4 fireworks celebration, and later in the month, the “4 Days of Aloha” Hawaiian Festival that offers visitors live music, dance performances, crafting workshops, and food. Closing out the summer season is the Vancouver Wine and Jazz Festival in late August, the largest in the PNW (Pacific Northwest.) If you’re thinking of adding your home to the roster of Vancouver homes for sale, be sure to put it in its best light by hiring a professional photographer to do it justice.
Resist the temptation to grab your phone and DIY a photo shoot
Investing in professional photography will distinguish you apart from sellers who DIY photography or skip it altogether. Additionally, by adding drone and video footage, buyers will instantly be more engaged by your listing any additional images and footage helps them to see more of your home’s internal and external views than just a few snapshots online.
Sellers will receive more interest with proper images, preparation, and comps
Next, it’s time to truly market your home. After you establish an asking price, get your home professionally staged before photographers come in and do their magic. Deep clean the entire property (this means inside and out) and declutter by removing excess furniture and personal effects such as kids’ artwork, vacation pictures, collections, memorabilia, and overall clutter.
Once the staging is set, it’s time for the pro photographers to take over. The resulting photos can be used to market your home on the multiple listing service (MLS) and on social media. Additionally, you can publish them on your realtor's website and other online realty sites. Almost 90% of potential buyers make purchasing decisions based on viewed content, so pictures, videos, drone footage and films are important as part of your marketing campaign.
The importance of having photos in hand
Put yourself in the buyer’s shoes
Chances are, you’ll uncover a gamut of low-quality images; images that are washed-out, overexposed photos of kitchens, dark images of kitchens where you only see silhouettes of a stove and plants in a window, and blurry pictures of the backyard. What if this home was your dream home in every other way? If you’re like most buyers, the sad photos have now ruined any chance you’ll even consider looking at the property, much less purchase it. Buyers on the prowl for their dream houses amidst Vancouver homes for sale will probably focus their attention on the ones with professional photos that capture a home’s glory, no matter how modest or extravagant the home.
Are you ready to list your home? Trusted Vancouver real estate agent David Merrick can help you find a professional photographer and ensure your property sells for top dollar.